About Us

Paramount Pools is the leading distributor of safety covers and swimming pool equipment supplied nationally. All of our products are exclusively imported or made in the UK to ensure quality and reliability across our whole catalogue. All of our dealers are independently reviewed and approved, so you know you’ll get expert advice and service from each and every one.

Making, improving and ensuring safety is our number one priority. The Aquamatic safety cover is our most popular product, exclusively imported to Paramount Pools. You simply can’t get the security and technology anywhere else. With variable installation methods that can accommodate most pools, whether new or existing, you’re safe in the hands of Paramount Pools. Quality and reliability are guaranteed.

Delivery

So what you see is what you get, with no hidden charges. 90% of our products are available from stock. We aim to provide our dealers with a fast and reliable service that can be counted on every time.

Expert Advice

Every one of our staff and dealers has expert knowledge of the complete catalogue. This means we can offer expert advice on any swimming pool project, including our online manuals and how-to guides. Putting our customers’ needs at the forefront of everything is paramount.

Technical Support

Collectively, the Paramount team have many years of experience in the pool industry! From construction, filtration, lighting and automatic cover installations we offer you reliable technical support when you need it most. Want to join our team of Paramount dealers? Fill in our form to see how we can start working together.

5 Star Reviews

The proof is in the pudding. Our dealers are advocates of our quality and reliable catalogue of swimming pool filters and swimming pool equipment. That’s why we obtain five-star reviews.

About Paramount

Having established a core network of loyal dealers, Paramount works with a number of brand manufacturers namely Aquamatic, Waterco, Marpiscine, Poolsolar and Luxe, all of whose products, quality and services are recognised worldwide.

Our comprehensive dealer network consists of many regional installers throughout the UK and the Channel Isles, all of whom provide the best possible quality in after-sale service and advice.

How We Got Here

1979

Paramount Pools Ltd was founded by Keith Martin. Keith worked from home before eventually moving into a garden centre premises based in Hartley Wintney, Hampshire, supplying GRP panel pool kits to the pool trade.

1988

Keith’s son Steve Martin joined the company, working together to make the family-run business thrive.

1994

Paramount was introduced to Aquamatic Safety Covers based in Gilroy, California and by 1995 the first Aquamatic safety cover was installed locally.

1999

We’d sold over 100 and Aquamatic permitted Paramount to make the fabric material in the UK under license. A new 5000 sqft warehouse was erected to cater for supply and demand and the manufacturing license enabled us to reduce waiting times by 50%.

2001

We experienced the first of 200+ cover sales.

2008

Paramount relocated to Hook in Hampshire, taking over a 10,000 sqft warehouse to accommodate other products such as heat pumps, mosaic-tiled fibreglass pools, stainless steel pool fittings, pool lighting, solar heating and pool kits.

2013

Steve Martin was appointed the role of Managing Director.

2019

Steve’s son Lewis Martin joined the company and was appointed the role of Sales Assistant.

Our Vision

We Serve

Putting our customers’ needs at the forefront of everything is Paramount. Using our find a dealer search tool, you will be able to find and locate your nearest pool supplier to help you with any queries you may have.

We Care

We are committed to offering approved and regulated approved products from leading manufacturers worldwide, such as Aquamatic, Waterco, Marpiscine, Poolsolar and Luxe.

We Deliver

90% of our products are available from stock. We aim to provide our dealers with a fast and reliable service that can be counted on every time.

Read our Case Studies to discover more about our work.

Our Team

Steve Martin

Steve joined Paramount in 1988 having previously worked for a local pool builder since leaving school. His initial task was to set up and run a pool service scheme for end users. This was followed by working within the warehouse, packing and supplying goods for pool dealers. The arrival of the Aquamatic Safety Cover system in 1995 saw Steve take more of an office-based role taking on the responsibility of marketing and production.

Steve recalls: “At the time, Aquamatic had no literature on their cover systems so I invested in a publication software and self-taught myself to produce and publish our own brochure and drawings. These publications, along with our digital marketing efforts, proved pivotal to the growth of Aquamatic as for the first time end-users could see the benefit of investing in a safety cover. A number of technical enhancements were also made to make the cover suit the UK market. “

Working closely alongside Keith, Steve was able to seek out alternative products suitable for the pool trade. In 2006, Steve introduced the first 12kW low budget heat pump for swimming pools, this resulted in working with different heat pump suppliers leading up to a million-dollar order book within three years. In 2009, Paramount was approached by Waterco PLC and have worked with them exclusively ever since. Forming relationships nationally and internationally resulted in the company dealing with suppliers from the USA, Italy, Canada, Malaysia, China, Lithuania and France.

Dealing with such diverse suppliers has enabled Steve to change the structure of the company by shifting from low-end, low cost above ground pool type products to high-end stainless steel products, bespoke one-piece Tilestone pools and the hidden Aquamatic safety cover system.

Mark Webster, Aquamatic Sales Director

Mark’s first experience with Paramount was back in 1995 as temporary driver and warehouse help throughout the holiday periods while studying Graphic Design at Derby University.

Upon leaving in 1999, he was offered a full-time role, initially as service engineer and installer for the Aquamatic safety covers, which eventually led him onto managing the warehouse and overseeing the importation and distribution. Mark’s graphics and design knowledge also proved instrumental in developing various marketing avenues for the company including social media, Youtube and Website structuring. Now in his twenty-first year, Mark’s current position is acting Sales Director.

Darrell Wheatley, Operations Manager

Darrell joined Paramount in 2004, bringing over ten years of warehouse and logistics experience from a variety of industries. Initially starting out in the warehouse packing and supplying goods for pool dealers, he was also put in charge of implementing health and safety procedures and fire risk assessments for the company. With the continued expansion of the company Darrell also took on other leading roles such as technical support for heat pumps, lighting systems and general pool supplies. Darrell is also responsible for logistics within Europe.

Become a Paramount Dealer Today

We currently have over three hundred dealers throughout the UK and the Channel Isles and are well known for our fantastic products and on-demand support. If you want to stock a product which virtually sells itself, fill in the form below to talk to one of our advisors about how you could make money from Paramount Pool Products.