Who We Are

Paramount Pools Ltd is an acting distributor supplying a range of products including swimming pool filters and swimming pool equipment to a network of pool dealers nationally. We aim to offer our customers a clear and concise understanding of our entire product range. All the products featured on our website are exclusively imported or made in the UK, ensuring you can trust in the quality and reliability of our entire catalogue. All our dealers are independently reviewed and approved, so you can benefit from the best product information regardless of who you’re dealing with.

Related: Find a Dealer Near You

Making and improving safety is our number one priority. Our largest selling product, the Aquamatic safety cover, offers you an added safety mechanism for protecting your family and pets from drowning. There are a number of installation methods that can accommodate most pools whether they are new or existing.

Our Vision

We Serve

Putting our customers’ needs at the forefront of everything is paramount. Using our ‘find a dealer’ search tool you will be able to find and locate your nearest pool supplier to help you with any queries you may have.

We Care

We are committed to offering you approved and regulated approved products from leading manufacturers worldwide.

We Deliver

90% of our products are available from stock. It is our aim to provide our dealers with a fast and reliable service that can be counted on every time.

History of Paramount Pools

Paramount Pools Ltd was founded in 1979 by Keith Martin. Keith worked from home before eventually moving into a garden centre premises based in Hartley Wintney, Hampshire, supplying GRP panel pool kits to the pool trade.

In 1994, on a business trip to visit the New Orleans Pool Show, Paramount was introduced to Aquamatic Safety Covers based in Gilroy, California. In 1995 the first Aquamatic safety cover was installed locally. The following year, a further 19 covers were sold to a mixture of end-users and pool dealers.

By 1999, the number of sales had risen to 110 covers and Aquamatic permitted Paramount to make the fabric material in the UK under license, a new 5000 sqft warehouse was erected to cater for supply and demand. The manufacturing license enabled us to reduce waiting times by 50%. By 2001 we experienced the first of 200+ cover sales. In 2008 Paramount relocated to Hook in Hampshire taking over a 10,000 sqft warehouse to accommodate other product such as heat pumps, GRP & mosaic tiled fiberglass pools, stainless steel pool fittings and pool lighting, solar pool heaters and pool kits.

Keith’s son Steve Martin joined the company in 1988 and was appointed the role of Managing Director in 2013. Having established a core network of loyal dealers, Paramount steadily set out to work with a number of brand manufacturers namely Aquamatic, Waterco, Latham, Marpiscine and Luxe fiberglass pools, all of whose products, quality and service are recognised worldwide.

Our comprehensive dealer network consists of many regional installers throughout the UK and the Channel Isles, all of whom provide the best possible quality in after-sale service and advice.

Our Background

Steven Martin, Managing Director

Steve joined Paramount in 1988 having previously worked for a local pool builder since leaving school. His initial task was to set up and run a pool service scheme for end users. This was followed by working within the warehouse, packing and supplying goods for pool dealers. The arrival of the Aquamatic Safety Cover system in 1995 saw Steve take more of an office-based role taking on the responsibility of marketing and production.

Steve recalls: “At the time, Aquamatic had no literature on their cover systems so I invested in a publication software and self-taught myself to produce and publish our own brochure and drawings. These publications, along with our digital marketing efforts, proved pivotal to the growth of Aquamatic as for the first time end-users could see the benefit of investing in a safety cover. A number of technical enhancements were also made to make the cover suit the UK market. “

Working closely alongside Keith, Steve was able to seek out alternative products suitable for the pool trade. In 2006, Steve introduced the first 12kW low budget heat pump for swimming pools, this resulted in working with different heat pump suppliers leading up to a million-dollar order book within three years. In 2009, Paramount was approached by Waterco PLC and have worked with them exclusively ever since. Forming relationships nationally and internationally resulted in the company dealing with suppliers from the USA, Italy, Canada, Malaysia, China, Lithuania and France.

Dealing with such diverse suppliers has enabled Steve to change the structure of the company by shifting from low-end, low cost above ground pool type products to high-end stainless steel products, bespoke one-piece Tilestone pools and the hidden Aquamatic safety cover system.

Mark Webster, Aquamatic Sales Director

Mark’s first experience with Paramount was back in 1995 as temporary driver and warehouse help throughout the holiday periods while studying Graphic Design at Derby University.

Upon leaving in 1999, he was offered a full-time role, initially as service engineer and installer for the Aquamatic safety covers, which eventually led him onto managing the warehouse and overseeing the importation and distribution. Mark’s graphics and design knowledge also proved instrumental in developing various marketing avenues for the company including social media, Youtube and Website structuring. Now in his twenty-first year, Mark’s current position is acting Sales Director.

Darrell Wheatley, Operations Manager

Darrell joined Paramount in 2004, bringing over ten years of warehouse and logistics experience from a variety of industries. Initially starting out in the warehouse packing and supplying goods for pool dealers, he was also put in charge of implementing health and safety procedures and fire risk assessments for the company. With the continued expansion of the company Darrell also took on other leading roles such as technical support for heat pumps, lighting systems and general pool supplies. Darrell is also responsible for logistics within Europe.

Case Studies

Paramount Pools have contributed to a number of landmark industry projects which have led to us being awarded Supplier of the Year by Spa and Pool Scene Awards in both 2014 and 2015.

Find out more about these projects below:


190 Strand

We supplied and installed a set of Waterco filtration systems at 190 Strand, a high-end communal leisure suite which require the very best quality components.


Saltdean Lido

We provided Saltdean Lido with a state of the art filtration system that would provide the local community with a safe place to swim for decades to come.


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