Paramount Pool Products
Indoor pool fills the foreground, reflecting ceiling lights; lounge chairs line the far side while tiled pillars and textured walls frame a calm, modern spa environment.
Indoor pool fills the foreground, reflecting ceiling lights; lounge chairs line the far side while tiled pillars and textured walls frame a calm, modern spa environment.
Large modern stone-and-glass building dominates an urban intersection; traffic lights show red while pedestrians cross and cars wait on wet pavement beneath an overcast sky. Text visible: "190 STRAND" "LUXURY APARTMENTS AVAILABLE NOW" "ST EDWARD" "LOOK LEFT".
Large modern stone-and-glass building dominates an urban intersection; traffic lights show red while pedestrians cross and cars wait on wet pavement beneath an overcast sky. Text visible: "190 STRAND" "LUXURY APARTMENTS AVAILABLE NOW" "ST EDWARD" "LOOK LEFT".
Indoor swimming pool sits still, reflecting recessed ceiling lights; surrounded by white tile deck, dark textured stone walls with pillars, and a yellow-lit alcove at the far end.
Indoor swimming pool sits still, reflecting recessed ceiling lights; surrounded by white tile deck, dark textured stone walls with pillars, and a yellow-lit alcove at the far end.

Aqua Platinum Projects brings Superior Pool Filtration for Luxury London Building

London’s most famous street, The Strand is a world-famous thoroughfare that is as renowned as the authors, poets and philosophers who once lived on or near this legendary street. It might only be 1200 meters long but it is forever etched in the history books.

What started as a muddy track running east along the Thames became a prestigious postcode that saw the city’s well-to-do elite build their ornate mansions. Today those buildings house department stores, cafes, restaurants and hotels.

Just a short stroll from River Thames, Covent Garden and Trafalgar Square is a new mixed-use luxury landmark building befitting of the elite social group that once walked the famous road centuries earlier: 190 Strand. 

High-end swimming pools in need of superior filtration

Part of Berkeley Group Holdings, this flagship development contains two swimming pools in the resident’s communal Leisure suite – a fully tiled mosaic pool of 125m³, alongside a 30m³ vitality pool equipped with the latest in air and water jet features. Designed and built by Aqua Platinum Projects, a multi-award-winning company that specialises in high-end residential and commercial projects, both indoor pools needed a superior filtration solution befitting their luxury setting.

“With the plant room being located a level lower than the pool themselves, it was essential that the equipment that we used was of the highest quality and design,” explains Mr Ryan Fronda, Managing Director of Aqua Platinum Projects. “That’s why we chose Waterco commercial filtration and circulation pumps, working closely with Paramount Pools.”

Indoor swimming pool sits still, reflecting recessed ceiling lights; surrounded by white tile deck, dark textured stone walls with pillars, and a yellow-lit alcove at the far end.

Paramount Pools is known for supplying high-quality pool equipment to professional pool installers and retail outlets throughout the UK, including the Channel Islands and Ireland, and we welcomed the challenge of incorporating a system that was robust, reliable, and produced consistently clear pool water for its affluent residents and their guests.

Environmentally friendly filtration for crystal clear water

“When we get involved in any form of commercial installation without hesitation we use Waterco, and have done for many years,” says Mr Steve Martin, Managing Director of Paramount Pools. “The range is diverse and there is a filter to suit every application. For this installation, the SMD range of filters was the preferred choice along with Waterco’s commercial pumps and Ecopure glass filtration media.”

It was also important to ensure that the products met Berkeley’s needs for “delivering environmental sustainability” and that’s exactly what the SMD range of Waterco Micron Commercial Filters achieves. Incorporating the patented “fishtail” lateral design for maximum hydraulic performance, they ensure the highest quality filtration while reducing backwash times, which in turn saves water that is chemically treated and heated.

A black multi tier pipe assembly connects to a large vertical water tank, running across a concrete floored mechanical room with foil insulated ducts, exposed ceiling joists and a box.

Close attention to the finer details

For 190 Strand, the experienced professionals at Aqua Platinum Projects and Paramount Pools installed a range of Waterco equipment, including two SMD1200 Micron Commercial Fibreglass Filters, along with two Hydrostar 4HP pumps; and for the vitality pool, two SMD1050 Micron Commercial Fibreglass Filters and two 4HP Hydrostar pumps for the main circulation and jets. Three Hydrostorm 1HP Pumps were selected for the water features.
An environmentally friendly and viable alternative to sand, the use of Waterco’s Ecopure glass media meant that the required standard of filtration was achieved, along with substantial water savings through less backwashing.

Designed specifically for filter bed depth of 1m, Waterco’s fibreglass SMD range of commercial filters provides enhanced in-depth filtration and increased dirt capacity, resulting in crystal clear, sparkling clean pool water. Also, manufactured for commercial and extra large domestic pools is Waterco’s high-performance range of commercial pumps, which provide the extra power needed to cope with ancillary systems like water features, in-floor cleaning, vacuum cleaning, and swim or spa jets.

The pump’s impeller and diffuser design maximise the hydraulic output of the pump while minimising turbulence. The pump’s efficient hydraulic performance shortens run times and reduces energy consumption leading to lower operating costs – an important feature that aligns with the developer’s sustainability charter.

Waterco’s Hydrostar pump body is manufactured utilising state-of-the-art engineering plastic moulding with a single-piece strainer pot and volute for extra strength. A high-grade 316 stainless steel mechanical seal is incorporated for extra protection against corrosion including chlorinated water, ozone, iodine, Baquacil, bromine and salt water.

The right products for the right project

Knowing Waterco commercial pool equipment has been manufactured and supplied for over 30 years all over the world in many different applications – along with its long-standing UK base – meant that Aqua Platinum Projects had full confidence in the supply, quality of the product, and service.

According to Waterco Europe CEO Tony Fisher, “peace of mind was needed and that’s what they got when they installed Waterco, Being a high-end luxury apartment in central London meant that the pool had to be of the highest quality, which also meant the equipment had to be as well,” he says. “That’s why Waterco was the preferred choice.”

For the right choice and peace of mind, give Paramount Pools a call when it comes to your next pool project.

Indoor pool fills the foreground, reflecting ceiling lights; lounge chairs line the far side while tiled pillars and textured walls frame a calm, modern spa environment.